May 06, 2009
Isle of Capri Gift Shop
Isle of Capri Gift Shop - Waterloo, IA

The Isle of Capri Casino in Waterloo, Iowa is a high-end casino with a tasteful gift shop. The theme of the shop is an old fashioned candy store with wall fixtures and bins filled to the top with candy. The fixtures are constructed of oak with a cherry finish that gives the shop a warm rich feeling.

The marble floor in the entryway and warm light fixtures adds to the upscale but welcoming feel of the store.

The crowning touch of the store is the ten-foot diameter cash wrap. The front of the cash wrap is covered with bins for goodies. It is also constructed of oak with a cherry finish. There is plenty of customer counter room as well as a nice size workspace for the cashier on the marble counter top.

The “L” shaped wall units have plenty of shelving space plus a locking corner curio case with puck lighting for high-end gifts.

The old fashion candy store theme is highlighted with several oak barrels. The barrels have a plastic tray inset with a false bottom that allows the barrels to be used as a display bin for product. There is a barrel with a center post and pegs for hanging bags of candy.

There is a two-arm rack for hanging apparel and a tiered display table for folded apparel. Put it all together and you’ve got a great looking shop that has plenty of space, is easy to shop, and easy to check out.
Posted by Ed White at 11:10 AM
Hallmark Cards Signature Fixture Line
These fixtures were produced for Hallmark Gold Crown stores with a definite country look. Vertical panels were grooved to gift the old time paneling look. Crown mold around the tops, arches and heavy bases with feet added to the feel they desired. The units were MDF and painted with a off white lacquer finish.
The units featured adjustable tempered glass shelving and glass tops to let ambient light shine on the product.
Signage was handled by using clear acrylic with a mauve screen printed logo. This simple technique was a nice soft approach that drew attention but did not distract from the product.
To highlight other product nesting tables were used to hold product near the front window of the store.

Posted by Ed White at 09:54 AM
Gallery 56
We were contacted by a company adding a new type of store to their chain. Framer’s Corner opened Gallery 56 which is a cross between a fine art, custom jewelry, specialty handbags and gifts.
The fixtures were built out of Hard Rock Maple with a clear finish. The variety of fixtures included jewelry cabinets with locking hinged tops, gift towers with tempered glass shelving, a specialty cash wrap. One special unit were two horizontal stacking drawers for unframed original artwork. The unit was built on casters to aid in easy rearrangement within the store. Other units included were art easels, and a framing layout table.
The light wood units gave a comfortable atmosphere that draws customers into the store.
Posted by Ed White at 09:52 AM
Airport Security Showcases
America! Stores
America! Stores had the opportunity to open a temporary store for 12 – 18 months in the Washington, D.C. Dulles Airport. They were given a wall area with about 40 feet and about 5 feet deep. Cost was an issue yet they wanted a nice presentation.
The units were manufactured from MDF wood laminated in white melamine. The back wall of the units was a MDF slatwall for versatility. Puck lights highlighted the product from above and 3/8” tempered glass shelves let light cascade through.
Each of the units had a storage drawer in the base.
For locking up the fixtures after store hours an overhead rolling door is pulled down and locked into place. The rolling doors were a lightweight powder coated aluminum extruded hollow core. The center of each extrusion is filled with a polyethylene plastic insert which gives it added strength for product security.
The units were delivered on a Monday, installed and ready for merchandising the next day.
Posted by Ed White at 09:48 AM
Family Christian Stores
Family Christian Stores decided to remodel their stores with a warm cherry wood look with a highlight of purple as an accent.
One of the feature areas included this jewelry island produced out of MDF with high-pressure laminate and 1” plastic extruded slatwall in purple. The units offered a lot of product in a relatively small footprint.

The store has several nesting table groups arranged with gift towers. The tables have legs and bases painted white to accent hardwood shelves and tops with a maple colored stain.

On the perimeter walls prints and frames are highlighted on crown mold shelves that hang on slatwall.

The cash wrap is a combination of cherry wood and maple high-pressure laminate and a purple laminate counter top. In front of the cash registers are two specialty units to highlight featured products. The specialty units had a purple 1” plastic slatwall with adjustable acrylic shelves.

The store housed several specialty units such as this adjustable gift tower which included a storage area for product below.

A white gift tower is a home for wedding or seasonal gifts. The look ties in well with the gift tables. The unit is constructed of MDF board with a lacquer finish. The glass shelves are adjustable to fit an array of products.

A free standing Book Shelving unit with cherry and maple laminates was a focus area at the front of the store. The end panels included slatwall grooves for adjustable acrylic shelves.

Posted by Ed White at 09:39 AM
June 04, 2008
The Mirada Apparel Store
This trendy store, targeted to teens and young women, uses less to do more.
Fixtures of dark wood set a tone against a wooden planked floor, and industrial pipe for wall racks give a clean look which helps highlight the clothing items.
Cash wrap
A long and slender cash wrap (2 foot x 12 foot) gives plenty of room for two computer registers and several adjustable storage shelves. Two locking drawers and two cabinet doors give enough room to secure necessary items. With a cash wrap this long, there was plenty of shelving provided. Ebony High Pressure Laminate with vertical highlighting grain helps maintain the theme of the trendy store.
Steel Shelving Units
Metallic silver steel shelves and hanging bars provide a versatile clothing rack to highlight closeout items. Casters allow repositioning them in different areas of the store for various promotions.
Posted by Ed White at 04:31 PM