April 14, 2009
Display Case History
Periodically, we would like to share with you examples of different displays we have produced in the form of a Display Case History. We will share information about the marketing channel, materials, and any unique qualities about the fixture.
Hopefully this information will be helpful to you. We would appreciate an opportunity to use our 35 years of experience on your next fixture project. There are multiple photo galleries and display examples on our website at www.display-smart.com – Ed White, Director of New Business Development
Jack Nicklaus 18 Pair Locking Sunglasses Display
Ocean Waves recently introduced a new line of displays to promote their Jack Nicklaus brand sunglasses. The displays will be featured in Pro Golf Shops and High-end Sporting Goods stores.
The displays were developed to augment other displays featuring the Jack Nicklaus label products. The displays carry the Jack Nicklaus Signature. This display prominently displays the logo on three sides to promote the brand.
The Jack Nicklaus line is being distributed domestically and internationally. There has been a large response especially from Asian countries where golfing is a very popular sport.
Since the sunglasses are high-end quality glasses with a retail price of $100-$200 we were asked to design a locking display. The goal was to use a rich wood base yet keep as open of a look as possible. The lock is in a convenient location on the back of the display and unlocks all 18 pairs of glasses at one time. Two mirrors are provided for easy viewing.
The displays are constructed of a solid hardwood and hardwood veneer plywood for the back. The locking sunglasses supports are of clear acrylic. Due to the design of the locking device the sunglasses are very secure.
The end result is a display that is solid and secure. It has elegant high-end open look that presents the sunglasses well.
Jack Nicklaus 1, 2 and 3 Pair Counter Sunglasses Display
Ocean Waves also added to their family of displays some demo counter units.
These counter displays were designed to present the sunglasses to the customer with the opportunity to examine closely the quality and to try them on.
The displays are constructed of a solid hardwood base and “green edge” acrylic support back. The sunglasses bridge is supported by an acrylic rod with clear spacers to hold the glasses in place.
Three models were design to give the option of presenting either 1, 2 or 3 styles of glasses. The displays can hold both The Jack Nicklaus Sport and Traditional frames.
The displays were presently at the PGA Show and were a definite hit.Jack Nicklaus Sunglasses Case and Cord Display
To support their new line of Jack Nicklaus brand sunglasses Ocean Waves also introduced some new sunglasses accessories. The cases snap conveniently on the side of your golf bag for ready access. The safety cords keep your sunglasses safely on your head.
The displays are constructed of a solid hardwood base and an acrylic center tube and support pins. The display has a turntable under the base for easy access of the product. This version of the display will hold 12 Sunglasses cases and 24 safety cords and is 12 inches overall in diameter and 17 inches tall.
Each display is packaged one per carton in a double carton to ensure safe arrival.
The displays were presently at the PGA Show and will be featured in Pro Golf Shops and High-end Sporting Goods stores.
Posted by Ed White at 03:12 PM
June 30, 2008
Smith's Abrasive Sharpener Displays
Smith's Abrasive provides sharpeners of all types for hunters, fishermen, and homeowners. Their products are in sporting good stores and mass merchandisers throughout the country.
They were looking for a "family" of displays that have a common look but that would fit the needs of the different retailers they service.
Display Smart developed for them a Counter Spinner that could be transformed in to a small Floorstand display with an optional base for stores requiring a small footprint and smaller offering.
For larger retailers who want to offer a wider range of products, we developed an End Cap display. The construction was of black slatwall with a melamine surface and a black plastic slot insert. The same metal poles frame the display. We also created a 3-sided Tower or an "H" frame tower to hold the full range of products. For durability and a high-tech look, silver metal side panels were added.
All of the displays have a printed "Solutions Guide" to help the consumer choose the right sharpener for their specific needs. Some units offer a LCD Digital Player with an informational video on how to use the sharpeners.
Smith is now able to provide displays for retailers with a small footprint to a full line of sharpeners to meet the consumer's needs.
Posted by Ed White at 02:19 PM
April 18, 2007
Abbey Press – “Just Heavenly” Glass Angel Figurine Display
Abbey Press was looking for an attractive but economical way to display their “Just Heavenly” Glass Angel Figurines. The solution was a mirrored acrylic back to the display that draws attention to the colors the angels project.
Clear acrylic “half circles” were glued on the shelves to keep the angels aliened and attractively displayed.
A simple graphic element was screen printed in purple on the sign area to tie in with the colors of the angles.
The display was designed so that it could be a shelf or counter display.
Posted by Ed White at 01:48 PM
October 30, 2006
Bank Information Kiosk / Literature Rack
Bank One / Valley National Bank Kiosk
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Banks are learning that they are also retailers.
They have products they need to market, and it is important to grab the customer's attention. Valley National Bank (a division of Bank One) accomplished this in all of their branches with this attractive, information kiosk.
The top section holds brochures in two vacuum-formed plastic sections alternating with graphic areas. By removing the top 'cap' the graphics can be replaced easily for monthly campaigns.
Two metal brochure holders are attached to the top section and extend out to highlight special literature.
The bottom section is constructed of a 1/2"-thick paper tube laminated with a brushed aluminum covering.
Although approximately 36" inches in diameter, the kiosk ships in a relatively small container. The top cap is removed and the base and literature holders fit within the top section. Once the top cap is replaced, the display is packed in a heavy-duty shipping carton. The display assembles quickly at the bank location.
Contact us if you are interested in having Display Smart produce a unique display for your product.
Posted by Ed White at 01:52 PM
October 23, 2006
Boot Counter / Wall Display
Red Wing Boot Point-of-Purchase Display
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What better way to sell a hiking or work boot than to put it in the environment where it will be worn - by bringing the woods into the store. This display is constructed from vacuum-formed plastic. The mold was made from an actual chainsaw-cut log.
 detail: click for larger image |
The bark texture was airbrushed for a realistic appearance. Metal hooks were attached on the back that could accommodate pegboard, slatwall, or slat grid. The brand logo was added to assure that Red Wing boots were the products being highlighted. Lightweight yet sturdy, this display accomplished the goal of placing the boot in the woods.
Contact us if you are interested in having Display Smart produce a unique display for your product.
Posted by Ed White at 01:09 PM
October 16, 2006
Wire & Plastic Slipper Display
slipper point-of-purchase display with casters |
Solé Slipper Display
This attention-getting display has full litho graphics mounted on 6mm Sintra (expanded pvc plastic) side panels. The display was designed with 1" square tubing giving a slim and lightweight - yet sturdy - look. Eight-inch wire hooks can be positioned to accommodate products of different sizes. The 7-gauge wire slatwall can be shopped from both sides. All metal parts were coated with a bright white glossy powder coating. With 1-1/2" diameter lockable non-marring casters, the display is easily positioned within the retail store.
 display detail: hooks & casters |
Contact us if you are interested in having Display Smart produce a unique display for your product.
Posted by Ed White at 11:16 AM
October 09, 2006
Interactive Kiosk - Point-of-Purchase Display
Polaris Four-Wheeler — Interactive Kiosk
Interactive Kiosk - Realistic Stone |
The display was built specifically for Cabela’s Sporting Good stores to sell accessories for the Polaris 4 Wheel ATV Quad and use as an educational tool. On the back of this kiosk is a touch screen monitor for interactive information on the vehicle.
Touch Screen on Back of Display |
Underneath this realistic stone display is a multi-purpose steel frame. A back panel can be removed and the display “jacked” up to move on casters to relocate within the store. A built-in ramp was provided to drive the vehicle on top of the “mountain”. Due to the weight of the four-wheeler (approx. 470 lbs.) it was important to design a frame that was sturdy yet light enough to move easily.
The imitation stone was carved out of polyurethane foam and then sprayed with a tough water resistant urethane “skin”. The “rocks” were then air brushed by artisans for realism.
The side panels of the display are slatwall for hanging product.
Contact us if you are interested in having Display Smart produce a unique display for your product.
Posted by Ed White at 09:53 AM
October 02, 2006
Plastic Slatwall Spinner Display
Zondervan Publishing—Children’s Story Keepers Gift Center
 plastic slatwall spinner |
This display is a unique spinner point-of-purchase display. The center section is a four sided plastic slatwall spinner with pockets for product. On two sides are plastic slatwall panels the hanging product.
The base is constructed of MDF (medium density fiberboard) with low pressure laminate covering. The graphics are screen printed. The header was printed in four color offset printing and laminated to foam core board.
The display had four black plastic “twin” casters for easy repositioning within the store.
The display attracted the attention of parents and kids alike.
Contact us if you are interested in having Display Smart produce a unique display for your product.
Posted by Ed White at 09:35 AM
September 25, 2006
Multi-Purpose Acrylic Display
Abbey Press Acrylic Necklace Counter/Wall Display
 counter display with easel |
Abbey Press recently introduced this multi-purpose acrylic display for their necklace and bracelet gift items. They wanted a unique display solution that would market their product on slatwall or on a counter or shelf.
Display Smart developed an acrylic display that performs well in several locations in a point-of-purchase retail environment. It can function as a counter unit with an easel or hang on slatwall.
 custom acrylic display on slatwall |
The graphics have been digitally printed on 80# cover stock and slide in between two layers of acrylic behind the product. Updated graphics can be inserted at any time. This enables the display to endure multiple marketing roll-outs and improves the long-term cost-effectiveness of the display.
Display Smart designed the acrylic hooks to have a “saddle” holder glued on the acrylic back plate. The hooks can be attached at the retail location and then loaded with product. This design allows the display to ship flat in a carton to reduce damage in shipment and minimize freight costs.
Contact us if you are interested in having Display Smart produce a unique display for your product.
Posted by Ed White at 10:36 AM
January 16, 2006
Molded or Cast Urethane
Molded Urethane is a unique and cost effective process to mold items in smaller quantities that would not be economical to accomplish by casting in metal or injection molding. The process is a great for branding displays and fixtures. Mold costs can range from a few hundred dollars to five thousand dollars for a very complex mold.
A two part mold is made by pouring a flexible plastic around an object or “pattern”. The polyurethane plastic is poured into the mold and then let to cure. The flexible mold is pulled back to release the part. Polyurethane can be painted, drilled, cut, objects cast within, and combined with other components.
Look closely at the few examples provided. Molded Urethane can be made to look like steel, bronze, copper, aluminum by adding metal particles. By making the mold from a stone, a piece of wood or sand the cast plastic is almost indistinguishable from the real thing. The manufacturing process allows producing full displays or components to develop the image you want.
Call Display Smart toll free at 888-843-1870 to learn more how Molded Urethane can be used effectively on your next project. Please click on our Resource Info or Gallery web site pages to see other examples of our manufacturing capabilities.
Click here to request a free article on Molded Urethane.
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Posted by Glen at 11:57 PM | Comments (0)