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Hallmark Cards Signature Fixture Line
These fixtures were produced for Hallmark Gold Crown stores with a definite country look. Vertical panels were grooved to gift the old time paneling look. Crown mold around the tops, arches and heavy bases with feet added to the feel they desired. The units were MDF and painted with a off white lacquer finish.
The units featured adjustable tempered glass shelving and glass tops to let ambient light shine on the product.
Signage was handled by using clear acrylic with a mauve screen printed logo. This simple technique was a nice soft approach that drew attention but did not distract from the product.
To highlight other product nesting tables were used to hold product near the front window of the store.
