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DISPLAY INDUSTRY
By Professor Smart
If you ever have the opportunity to visit a manufacturer of
P-O-P advertising displays, you will be impressed at the engineering and manufacturing complexities required to construct these displays that play one of the most powerful roles in the movement of goods around the globe.
The challenge of understanding the manufacturing process of either simple or complicated displays is underscored by the vast array of different designs, production methods, and materials utilized by the P-O-P industry to build eye-catching and effective point-of-purchase advertising displays. This chapter discusses these complexities and presents the challenges faced by both manufacturers and producers of point-of-purchase advertising displays.
The articles in this blog covers two major elements affecting P-O-P advertising design:
· Different processes and materials used in manufacturing displays
· How designers and manufacturers chose the specific process or material to produce each display
While the point-of-purchase advertising industry in not generally regarded as a high-technology industry, it is a “volume-tech” industry. It utilizes an array of different materials and industrial design methods to create P-O-P advertising displays in large quantities that are distributed around the world. P-O-P design and manufacturing teams must know how to apply various technologies and design methods in the manufacturing process to successfully and efficiently produce these displays in large quantities.
For example, it is not necessary to understand the chemical makeup of certain plastics to use them. The plastic manufacturers provide clear guidelines on the best adhesives, or the best temperature to mold plastic, or the type of saw blades to use in processing their materials. The challenge facing point-of-purchase advertising display companies today is to utilize these materials in creative and innovative ways so they can provide P-O-P clients/customers the competitive edge they need in the marketplace.
Information from The Power Of Marketing at Retail Chapter 7 Display Production Methods and Materials - Ed White, President Display Smart, LLC, MaRC Marketing at Retail Certified
888-843-1869 edwhite@display-smart.com
For more information check out our web site at www.display-smart.com for multiple photo examples of our work.
Sunflower Board- Green Sustainable Product
Acrylite Corrugated Acrylic Sheet
